So you’re probably asking what’s SEO. then again if you found this page by searching for “naples seo” then you probably already know what SEO is and what it can do for you and your company. For those of you who don’t know what it is, I’ll do my best to explain it to you. Search engine optimization or “SEO” is basically the act or process of getting your website ranked well in the organic search results. By organic I mean the natural results, not the PPC (pay per click) results.
SEO is still a pretty underground thing, sure people know about it but few understand it or why it’s important, that’s where we come in. If you need to rank for a term, we can help you get there. Say you own a lawn care business and you want to rank up near the top of the search results for “naples lawn care” or “fort myers lawn care, or even both terms. You can go the PPC route and pay each and everytime someone clicks on your link, or you can go the SEO route and then get natural traffic from the search engines. Think of it as renting and owning. With PPC you’re just renting that spot, soon as you stop paying you’re gone. With SEO, you in a sense own your spot, you hire a company to come in and do SEO for you and after a few weeks you move up the ranks and eventually your site will settle at the top and usually stay there. Sometimes, depending on how competitive the niche is, we will need to come back in every few months and do some freshening up so that you don’t lose the rank to another site. regardless, in the long run SEO is much much cheaper than PPC.
Some people like to use both PPC and SEO, which if you have the money is a great way to get your name out there and bring traffic to your site, you really get the best of both worlds. No matter what it is you need we can help you reach your goals. Any local terms you want to rank for, we can and will get it for you. Feel free to contact me or for more information.